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Karachi University Business Research Journal

About the Journal

Karachi University Business Research Journal (KUBRJ) applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, KUBRJ examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behaviour, finance, organizational theory and behaviour, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.


The objective of Karachi University Business Research Journal (KUBRJ) is to serve as a generator of ideas that apply to business and economics concerns in today’s increasingly interdependent world. The outlet aims to inform and motivate for action, scholars, and private and public practitioners.


Academics, researchers, graduate students, practitioners and policymakers as well as educated laypersons.


KUBRJ publishes original theoretical, empirical and experimental papers, review papers, case studies, and book reviews; occasionally, it publishes special issues on current and emerging themes in economics and/or business.


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